Flourish from your fresh start

Apparel and gifts for those rebuilding after life knocked them down—designed for dignity, resilience, and starting over with strength.

Shop the Fresh Start Collection

This isn’t just merch. It’s a mission.

FS stands for Fresh Start, because that’s what this shop—and the people behind it—represent.

We create apparel and lifestyle products for anyone navigating life after loss, divorce, burnout, rock bottom, or anything else that pushed them to rebuild from scratch.

Every item is inspired by real life: long nights, quiet courage, and the decision to keep showing up when it would’ve been easier to give up.

This shop supports Clean Slate Dad—a journal and mission built around one father’s journey to start over. But it’s about more than one man. It’s for anyone ready to write their next chapter with grit and grace.

You’re not broken. You’re rebuilding.

Welcome to the Fresh Start.

Support a Fresh Start

Every purchase helps fund one dad’s real-life rebuild.
From truck sleep to self-reliance, your support fuels the Clean Slate Dad mission—one mug, tee, and journal at a time.

Build Your Comeback

Fresh Start

Father Strong

Support the Rebuild

Flourish from your fresh start

This isn’t just merch. It’s a mission.

Support a Fresh Start

Build Your Comeback

Featured collection

Featured collection

Expert Advice hoodie